Travel in 2026 is moving beyond ticking destinations off a list. Instead, travellers are prioritising wellness, culture, storytelling and slower, more meaningful experiences. According to Euronews Travel, these are the top travel trends shaping 2026 — and why they matter for your next trip.

✨ Glowcations: The Rise of Wellness-Focused Travel

One of the biggest travel trends for 2026 is the glowcation (shown above in the AI-generated picture) — holidays designed around beauty, health and personal wellbeing. Think advanced skincare retreats, longevity clinics, personalised wellness programmes and destinations known for holistic healing. From South Korea’s beauty tourism to high-tech European spa resorts, glowcations blend travel with self-care and transformation.

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📚 Literary Tourism: Travel Inspired by Books & Authors

Literary tourism is booming as travellers seek deeper cultural connections. In 2026, book lovers are visiting destinations tied to famous writers, novels and poetry — from classic literary cities to immersive story-based walking routes. Libraries, author homes, literary festivals and bookshop tourism are all part of this growing trend.

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🏔️ Year-Round Alpine Escapes: Mountains Beyond Ski Season

Alpine destinations are no longer just winter playgrounds. In 2026, mountains are attracting visitors all year long, offering cooler summer temperatures, uncrowded landscapes and outdoor activities like hiking, wellness retreats and nature escapes. From the Swiss Alps to Slovenia and Canada, alpine travel is becoming a sustainable alternative to overtouristed beaches.

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👨‍👩‍👧‍👦 Multigenerational Travel: Shared Experiences Across Ages

Another key trend for 2026 is multigenerational travel, with families choosing destinations and accommodations that work for all ages. These trips focus on connection, flexibility and memory-making — often combining relaxation with accessible adventures for everyone from grandparents to young children.

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🤖 AI-Powered Travel Planning: Smarter, Personalised Trips

Artificial intelligence is playing a growing role in travel planning, helping travellers create tailored itineraries, discover lesser-known destinations and optimise their trips based on personal preferences. In 2026, AI tools are making travel planning faster, more intuitive and more personalised than ever.

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Final Thoughts: Why These Travel Trends Matter in 2026

The biggest takeaway for 2026 is clear: travellers want purposeful, personalised and enriching journeys. Whether it’s glowing skin, literary inspiration or mountain air, the future of travel is about feeling changed by the experience — not just passing through.

Source Euronews Travel